Radio solution
Download our solution brochure for radio broadcasters.
TV solution
Download our solution brochure for TV broadcasters.
CBS is one of the largest major-market radio operators in the United States, with stations covering news, alternative rock, country, FM talk, classic rock, oldies, JACK, adult contemporary and urban formats, among others. A division of CBS Corporation, CBS RADIO operates 144 radio stations, the majority of which are in the nation's top 50 markets. The overall mix of each radio station's programming is designed to fit the station's specific format and serve its local community.
Project
Transform the entire existing terrestrial station portfolio into an online revenue generating model.
The issues prior to StreamTheWorld
- Firewalls were blocking the at-work audience
- No accurate audience measurement tools
- Audience bypassing page views by bookmarking the stream URL
- Windows Media Player needs to be installed
- Support center swamped by audience queries
The need
A reliable and scalable streaming solution that will:
- Rapidly deploy across CBS radio properties
- Increase audience base
- Harvest precise listener demographics and generate detailed real-time reports
- Monetize across multiple advertising platforms
- Reduce pressure on technical support
The solution
- StreamTheWorld’s end-to-end Media Delivery Network
- Streaming experts who took care of all radio properties deployment
- Enhanced user experience with near-CD quality sound (HE-AAC)
- Custom Flash media player
- dServ, StreamTheworld’s ad server
The results
- Rapid 35% audience growth in the first 6 months, with no end in sight
- 70% drop in technical support queries from the audience
- Unparalleled advertising revenue growth
Oli Stephensen, CTO
CBS
In the last year we have tripled our traffic, thanks to StreamTheWorld.
