Radio solution
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TV solution
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Corus Entertainment is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising and digital audio services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, W Network, Movie Central, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms.
Project
Create a model whereby nationwide content can be distributed and integrated to the local level.
The issues prior to StreamTheWorld
- Unable to publish media content nationwide
- Media transcoding too resource-intensive
- Inability to share content over multiple websites
The need
A versatile and easy-to-use content publishing platform that can be customized to each radio station's branding (custom skins).
- Wanted to go further: nationwide and local content to be published
- Rapid deployment of station-branded flash media players with skin features
- Insert video and/or audio pre-rolls with synchronized banner ads
- Harvest precise listener demographics and generate detailed real-time reports
- Target ads both for each radio market as well as individual visitors
- Reduce pressure on technical support
The solution
- StreamTheWorld’s end-to-end Media Delivery Network
- Custom Flash media player
- dServ, StreamTheworld’s ad server
- Powerful business intelligence tool
- StreamTheWorld's Media Management System
The results
- Local content production frees up head office
- Ability to tie in on-demand content with live webcast
- Increased page views and growth of advertising revenues within the flash media player
Earl Veale, VP
Splice interactive / Corus
StreamTheWorld help us stay ahead of the competition. They are always looking for innovations and we trust them.
