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Corus Entertainment partners with StreamTheWorld to deliver its radio stations on a Corus iPhone application

(February 2, 2009 – Toronto, Canada) Corus Entertainment is proud to announce that it has partnered with StreamTheWorld to deliver its 52 radio stations on a Corus iPhone application. Listeners can now enjoy all Corus radio stations anytime, anywhere – the first Canadian radio broadcaster to feature a native iPhone streaming application.

This easy-to-use application is fully compatible with iPhone and iPod touch. Listeners can search Corus stations either by call letters or by city. The “shake the shuffle” feature allows the user to shake the device and be offered a random Corus radio station. The application also leverages the Advanced Audio Coding (AAC) codec, enhancing the listening experience at the lowest data consumption.

“Our radio stations need to be available wherever our listeners are, and on any device they choose to use,” said David Huszar, Vice President and General Manager of Corus Radio’s interactive division. “With the increasing popularity of the iPhone and iPod touch as the device of choice for portable entertainment, we’re thrilled to offer our listeners the convenience of accessing their favourite Corus radio station through them.”

“StreamTheWorld is committed to continuously serving Corus with new user experiences for its audience,” says Samuel Sousa, Solution Engineer for StreamTheWorld. “The native Corus iPhone application that we designed offers a richer experience since it leverages its touch screen and interaction capabilities, enables the AAC codec for outstanding sound quality and facilitates usage over the 3G network due to low data consumption.”

The Corus Radio application launched at sixth position in the iPhone Top Free Applications for music. Listeners can visit the App Store at the iTunes store, select Music Category and click on Corus Radio in the right hand column.

Testimonial

Earl Veale, VP

Splice interactive / Corus

StreamTheWorld help us stay ahead of the competition. They are always looking for innovations and we trust them.

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