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Case Study

CBS Radio

The Results

  • Rapid 35% audience growth in the first 6 months,
  • 70% drop in technical support queries from the audience
  • Unparalleled advertising revenue growth

 

Read the complete case study
Extend your reach with StreamTheWorld’s easy-to-use iPhone and BlackBerry application. Your listeners can now enjoy all your radio stations anytime, anywhere.

Smartphone applications

 

StreamTheWorld designed native applications for the iPhone and BlackBerry that offer a richer experience since they leverage their touch screens (iPhone & BlackBerry Storm) and interaction capabilities. We also leverage the Advanced Audio Coding (AAC+) codec for outstanding sound quality and the listener can even use it over the 3G network since the data consumption is low.

You can easily monetize both iPhone and BlackBerry applications with DoubleClick's Dart platform or any other ad server. Beyond the advantage of delivering banner ads on iPhones and BlackBerrys, there is also a pre-roll video option that will be available soon. You can also track the effectiveness of those ads as well as tracking usage; unique listeners, concurrent listeners and, Total Listening time (TSL).

StreamTheWorld is an official licensee under the MPEG-4 Audio Patent License Agreement (PLA).

Features:
Access multiple radio stations on iPhone and BlackBerry (EDGE,3G,WiFi) or iPod touch (WiFi);
AAC+ high quality streaming, providing the best quality and the lowest data consumption;
“Shake to shuffle” feature which allows the user to just shake the device and be provided with a random station (iPhone & iPodTouch only);
Ability to search for stations either by station or call letters (ex: CKAV) or by city (ex: NYC);
Music continues to play when device is locked;
Settings Panel; Automatic Play & Power Management (iPhone & iPod touch only).

 

BlackBerry Device:
Compatible with BlackBerry models Bold, Curve, Storm and Q8800.

 

iPhone Device:
Compatible with iPhone and iPod touch;
Requires iPhone / iPod Touch 2.2 Software update.

 

 

Testimonial
David Huszar, Vice President and General Manager

David Huszar, Vice President and General Manager

Corus Radio’s interactive division

Corus Radio is committed to serving our online listeners on the device of their choice through our partnership with StreamTheWorld.